a fiesty approach retaliation by Audi

as far as narrative is concerned, it is evident that their isn't much to say about this advert. the impression that Audi let their car "do the talking" is given off. however, the real narrative of this advertisement is that this advert was actually created in reaction to BMW. BMW created an advert that congratulated Audi on its small time success within africa but then demeaned their achievement completely by boasting their global accomplishment. However, Audi didn't seem to take very lightly to thses remarks made by their german rivals and went on to produce this to out do BMW at their own dirty game. On a more analytical note, it is evident that Audi are parallel with their recent campaign of coming across slick and contemporary and therefore the simplicity of this advert does wonders. The emphasis on the the car is heightened through the fact that the consumer is forced to focus on the attractively polished car. The black background eccentuates and compliments the shine of the car as well as connotes a dark and mysterious aura about this product. The typography of this advert is further the same, mechanical and slick, and suits the ideology audi seeks to communicate to its target market.Aswell as being eye catching and contemporary, Audi rely on conventional advert methods in order to maximise chances of beig memorable. for example, the logo is cleverly placed at the bottom corner of the page and therefore the audience are last exposed to the logo thus becoming more sticky tihin the mind. as well as this, the big logo on top of the page is a bold and brave statement which emphasises audis brand to its audience.

Def Comedy Jam at its finest

More on Def jam

Def Jam has grown rapidly over recent years, spreading its range of media products far and wide. Def jam have produced a very successful line of games where players can fight as their favourite rapstars. The idea that people idolise rapstars to this extent is an example which clearly shows the extent of Def Jam's influence over the audience.

Def jam has spread into many different other fields and has enjoyed much success. The popular afro- american affiliated stand up comedy series, "Def Comedy Jam" is amongst one of these new ventures...not to mention "Def Poetry Jam", which is a popular form of urban poetry recital which appeals to Def Jams more mature audience.

Def Jam Records- The Proud Owners of Hip-Hop

Def Jam records was originally founded by Rick Rubin and joined by Russell Simmons shortly after. It was founded in 1984. It's first artists to release records were the Beastie Boys and LL Cool J. From then on, Def Jam has sky rocketed and dominated the Hip Hop market earning itself the best reputation in the industry. In the present day, Def Jam also owns other huge record labels such as Rocafella, which in affect results to them owning over 50% of the market.However, this hasn't happened overnight as over the years Def Jam have had an oray of different recoed labels under their belt. Here are some of the ventures that Def Jam have come across over the years: CBS records, Columbia records, OBR records and the recent being Roc-A-Fella...Power shifted at the top of def jam as the years went on as Rick Rubin left the head of Def Jam and popular rapper and business man Jay-Z has become the present CEO.