a fiesty approach retaliation by Audi

as far as narrative is concerned, it is evident that their isn't much to say about this advert. the impression that Audi let their car "do the talking" is given off. however, the real narrative of this advertisement is that this advert was actually created in reaction to BMW. BMW created an advert that congratulated Audi on its small time success within africa but then demeaned their achievement completely by boasting their global accomplishment. However, Audi didn't seem to take very lightly to thses remarks made by their german rivals and went on to produce this to out do BMW at their own dirty game. On a more analytical note, it is evident that Audi are parallel with their recent campaign of coming across slick and contemporary and therefore the simplicity of this advert does wonders. The emphasis on the the car is heightened through the fact that the consumer is forced to focus on the attractively polished car. The black background eccentuates and compliments the shine of the car as well as connotes a dark and mysterious aura about this product. The typography of this advert is further the same, mechanical and slick, and suits the ideology audi seeks to communicate to its target market.Aswell as being eye catching and contemporary, Audi rely on conventional advert methods in order to maximise chances of beig memorable. for example, the logo is cleverly placed at the bottom corner of the page and therefore the audience are last exposed to the logo thus becoming more sticky tihin the mind. as well as this, the big logo on top of the page is a bold and brave statement which emphasises audis brand to its audience.